Sophie O'Donnell

André Simard designed Bronsimard, a font inspired by Henri-Paul Bronsard’s Kébek 101, designed in 1972 and used to create the logo and headlines of the daily newspaper Le Jour, founded in 1978. After all these years, Bronsard contacted his former student to propose a creative venture focused on drawing a variant of Kébek 101 from ideas contained in his research efforts. Simard adapted Kébek 101 to create Bronsimard, a fine blend of character and harmony which we hope will give free rein to your creativity. The final result is a vertically elongated font with very sharp contrasts, somewhat reminiscent of Bodoni and Didot.