Sophie O'Donnell

Oddee typeface is based on the dissimilarities in personal fashions and the contradictions sparked between two schoolmates, Adolf Loos and Josef Hoffmann, the first of whom is known for his belief in finding no place for the concept of ornamentation in architecture and functional design, while the latter proposes the ornamentation could find a place within design through not being a direct force but being a contributing part to a collective aesthetical value in everyday objects.
The design process followed traces of both approaches and opinions, and tried to find their formal counterparts in letter architecture.